How To Select A Stock, Options Or Forex Trading Seminar

April 2, 2008

Anyone who has watched any late night TV recently cannot have failed to have noticed the absolute deluge of infomercials trying to sell you on a series of trading seminars which will undoubtedly make you very rich.

There are several questions that need to answered for anyone who is even remotely thinking of attending one of these seminars, in this article I’m going to attempt to at least point out a few of the pitfalls and help guide you to making a more informed buying decision.

There are quite a few companies that got into the trading seminar business recently, at least in the last 5 years. This has been fuelled by the meltdown of the market during 2000-2003 which has led many investors and traders want to self direct and manage their own money. The less attractive option is leaving it in the hands of an often less than competent fund manger, who may not have your best interests at heart.

There are a lot of companies that advertize on late night TV but the ones that come to mind the most are Optionetics, Investools, Better Trades and Star Trader. I live in a city where these companies visit on a regular basis so I’ve attended all of their free warm up seminars. I’ve also bought a number of seminars from these companies.

The usual sales cycle is as follows, the infomercial is designed to get you to attend what I call the FREE warm up selling seminar. This seminar is usually in a local hotel and can last anything from 30 minutes to 3 hours. From my experience the free Investools seminar lasted about 3 hours and was actually very informative and educational. The others were much shorter and really nothing more than sales pitch’s to get you to sign up for a starter seminar which could cost anything from $199 to $4K!.

At the free seminar you will be encouraged to sign up on the spot using your credit card, this is usually after you are offered a large discount over the retail price for being a “discision maker”. Most come with a set of DVD’s and manual allowing you to study before the live seminar.

If you do sign up at one of these free seminars here are a few points to consider:

1. Check what the return policy is very carefully as this can vary a lot. Sometimes it is 2 weeks, sometimes it is up until noon of the 1st day of the seminar, sometimes until the end of the 1st day etc. The important point is to use this time wisely and fully evaluate the materials that have been given to you. If you are not happy or satisfied be ready to ask for a full refund before your return period ends, otherwise these companies can play hard ball.

2. If you are allowed to bring a 2nd person to the seminar at no extra cost, then take advantage of this. It is very valuable to have a 2nd opinion about the merits of a seminar since it will be an expensive investment. If you are not allowed a 2nd person it may not be a good deal.

3. Ask if the price that you are paying for the seminar is the lowest price that is being offered, just like airlines tickets you don’t want to sit next to someone at the seminar and find out they paid $500 less than you for exactly the same seminar!

4. Be very sure that the seminar you have signed up for is going to cover what you want to learn. Sometimes the agender is vague and the speaker goes off on their own favourite topics. If you want specific training on stocks, options or Forex make sure that they will be covered in detail in the seminar.

Remember that learning how to trade is not as easy as many people try and make out. These seminar companies are not going to be able, and don’t really want to, teach you everything you need to know in a couple of days. They all have an extensive range of follow on seminars and will start to sell these to you during your beginner seminar, so be aware!.

Some of these companies do a really hard sell for their follow up seminars, they are professionals and have practiced their sales pitch many times until it works, so be prepared for this and act accordingly.

If you are very satisfied with the quality of the education that you have received, and you think the company will be around for the next few years then by all means buy additional seminars. But remember this point, usually you will not get an extended amount of time to evaluate the follow on seminars, only the legal minimum 3 days cooling off period in some states. This could be important if you are buying a series of seminars that run over a couple of years.

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